R E B R A N D
Groovebook is a mobile app that outputs a 100-page book of 4x6 prints each month. Basic photo gifts such as notepads, magnets, playing cards and mousepads can be made on the app.
My role encompassed the design of a new branding system, cover art strategy, style guide, marketing materials, as well a the creation of shot lists and photo art direction.
Complete style guide available upon request.
Creative Director: Vasco Morelli
Art Director: Christina Clugston
Copywriters: Holly Flemming, Rachel Shapiro
Web Development: Brian Bennet
Photographer: Caitlin Beyer
Stylist: Cathryn Guevarra