B R A N D R E F R E S H
After several years of company-wide growth, the brand style guide for Shutterfly, Inc. needed an update. The subsequent revamp provides employees, business partners, and contractors with an introduction to Shutterfly, Inc. and thoroughly defined parameters around the verbal/visual implementation of the corporate brand.
I redesigned the style guide and refreshed the typography, iconography, color palette, photography strategy, graphic elements, and infographic elements. With the updated branding system in place, I redesigned the corporate office suite (letterhead, business cards, presentation decks, etc).
View the complete style guide here.
Creative Direction: Christine Spindler
Art Direction: Nancy Ogami
Copywriters: Melissa Kirtley, Suzi Slavik